ActiveCampaign Pricing Explained for Small Agencies

How the pricing page is organised

ActiveCampaign’s pricing page offers three views: Email, WhatsApp, and Email + WhatsApp. This guide covers the Email view only. Within it you choose an “Email Contacts” band (from 1,000 up to 50,000, plus a “>50,000” option) and a currency, and four plans update: Starter, Plus, Pro and Enterprise.

Each card shows a “Starts at” monthly figure with the label “Billed annually.” Treat the headline number as an annual-billing rate for the contact band you selected, not as a quote for a month-to-month contract. We did not find a monthly-billing toggle on the page, so ask ActiveCampaign directly if you need to know whether a different billing period is offered.

What each plan lists

On 9 October 2026, with the 1,000-contact band and USD selected, the cards showed the following. Prices are the displayed “starts at” monthly figures, billed annually.

Other differences listed on the cards include landing pages (Plus and above), predictive and conditional content and attribution and conversion tracking (Pro and Enterprise), and custom objects, single sign-on and a dedicated account team (Enterprise). The comparison list also shows active “Business Goals” limits of 15, 25, 200 and 200 for Starter through Enterprise, and an email-send allowance expressed as a multiple of your contact limit: 10x for Starter and Plus, 12x for Pro and 15x for Enterprise. The page does not define these terms, so ask what counts as a send, a goal and an active contact.

Starter and Plus carry “Active Intelligence (limits apply),” which is the page’s name for its AI features. The page does not say what the limits are.

Why the contact band matters most

The two columns above show how much the selector moves each figure. Between the 1,000 and 10,000 bands the displayed Starter figure rose from $15 to $149 a month, and the Enterprise figure from $145 to $589. We read only those two bands; use the selector to see the band that matches your own client lists. Since the cards are priced on one list size, an agency that sends for several clients should find out how contacts are counted before assuming a single account is the cheapest arrangement.

The page’s FAQ says that if your list outgrows its limit you can move to the next contact band or plan, without penalties or loss of features. That is ActiveCampaign’s description; check the terms for how a mid-term upgrade is billed.

Add-ons, services and guarantees

• CRM add-on. The comparison list has an “Enhanced CRM” row marked as an add-on, described as two add-ons: Pipelines and sales engagement. The page does not publish an add-on price in the view we saw. See the CRM page for the features it describes.
• Modular buying. The FAQ says you choose a plan and add-ons, and can add channels or advanced capabilities later. It also says there are no setup costs or hidden fees. Ask for a written quote showing everything you need.
• Included services. The page lists contact migration, chat and ticket support, ActiveTraining, video tutorials, workshops and a knowledge base as free services on every plan. Confirm which apply to your plan.
• Trial and refund. There is a 14-day free trial with email sign-up, described as needing no credit card. A separate guarantee page says a full refund is offered if you are not satisfied after 30 days, with an asterisk pointing to detailed terms. Read those terms before relying on it, including how it applies to annual billing.

We found no usage-based or per-message pricing on the Email view of the page. That is not evidence none exists; ask ActiveCampaign.

What to confirm before buying

This is our checklist, not a product requirement. We have not used ActiveCampaign, so it comes from reading the page.

1. Which contact band your largest client list needs today, and how contacts are counted if you hold several clients in one account.
2. Whether you will be billed annually, what the cancellation and refund terms are, and what happens if you downgrade.
3. How many people on your team need to log in, against the 1, 1, 3 and 5 users the cards list.
4. Whether your automations need more than 5 actions, which would rule out Starter on the displayed limit.
5. Which features you need, such as landing pages, advanced segmentation or conditional content, and the lowest plan that lists them.
6. Whether you need the CRM add-on, and its price and plan requirements.
7. How client data, ownership and separation are handled if you leave. The pricing page does not answer this; our GoHighLevel vs ActiveCampaign guide covers why it matters when choosing a platform.
8. What the AI limits are on Starter and Plus.

Prices, bands and plan contents change. Check the live page for your currency and contact count before you decide.